
4 factors inducing Churn in B2B – guess what? Price is not among them!
Once Jeff Bezos said: “We see our customers as invited guests to
Once Jeff Bezos said: “We see our customers as invited guests to
The impact of pricing on the bottom-line by far exceeds the effects of
The 14th of February just passed (sorry, we should have reminded you
Segmentation is the process to group different products and customers into categories
Your customers are not all the same. And so are not your
The rapid technological advancement paired with an accelerating digitalization of workflows and