Once Jeff Bezos said: “We see our customers as invited guests to a party, ...
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The impact of pricing on the bottom-line by far exceeds the effects of cost-optimization or ...
The 14th of February just passed (sorry, we should have reminded you last week ...
Segmentation is the process to group different products and customers into categories based on ...
Your customers are not all the same. And so are not your products. In ...
The rapid technological advancement paired with an accelerating digitalization of workflows and processes generates ...