4 factors inducing Churn in B2B – guess what? Price is not among them! Once Jeff Bezos said: “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to Read More »
Why might your current pricing approach harm your profits? The impact of pricing on the bottom-line by far exceeds the effects of cost-optimization or volume gains. But although pricing is the key profit driver, many companies Read More »
How to make your customer fall in love with your business: Customer journey is the answer. The 14th of February just passed (sorry, we should have reminded you last week to avoid couple crisis :D) – and it is the day Read More »