
4 factors inducing Churn in B2B – guess what? Price is not among them!
Once Jeff Bezos said: “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to
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Once Jeff Bezos said: “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to
The impact of pricing on the bottom-line by far exceeds the effects of cost-optimization or volume gains. But although pricing is the key profit driver, many companies
The 14th of February just passed (sorry, we should have reminded you last week to avoid couple crisis :D) – and it is the day