Upgrading and/or investing in existing brands, products, services, and/or commercial activities. By properly reallocating resources to existing but unidentified pockets of growth (e.g. underperforming segments or micro-markets) and achieving organizational alignment, significant growth can be achieved in a relatively short time.

We analyse sales data, trends, and metrics to generate insights, set targets and forecast future performance. By applying data science and taking a fine-grained at your data assets we identify pockets of growth. We develop and implement tools for identifying and capturing granular and often overlooked growth opportunities (e.g. geographical micro-market analysis, hyper segmentation). Through structured interviews and workshops we capture the voice of your customers and generate additional insights from running customer satisfaction surveys. We perform product value mapping and features-benefits analysis to identify missed opportunities in your product and service offering and to ensure product-market-fit.

Performing better in core commercial areas such as sales, marketing, pricing, customer experience. Excelling in core functions with a customer-centric mindset and sales approach is a powerful way to increase revenues.

We generate added value from the digital traces of your customers. We capture the voice of your customers and measure customer satisfaction. Through Segmentation and Customer Value Mapping we develop the right value proposition design for all your targeted markets. We align the sales, marketing and service function and optimize your sales operating model. By optimizing your sales steering and implementing performance management, we upgrade your sales organization in areas that are often overlooked when managing for growth. We shorten your sales cycles through an optimized Sales Process that creates verifiable value for your customers and matches their buyer’s journey. Through A/B-testing we ensure message-market-fit. We optimize your sales pitch and develop targeted scripts based on your optimized Sales Process and Customer Value Mapping. Additionally, we develop robust prospect and customer qualification criteria based on Customer Segmentation and discovery.

Creating new products, services, and/or business models. This direction focuses on innovation, one of the strategies mostly associated with growth but that has the highest degree of risk. For this reason, we help you manage it more effectively to generate results.

We profile the market landscape, clarify requirements, and evaluate potentials. Through automated data collection and web crawling, internal workshops, or directly through interviews with your cutting-edge customers, we identify unmet needs and spot new market trends and opportunities for your growth. With our partners we engage in innovation workshops to develop, prototype, and test new, customer-centric offers.